Profile
I am a Software Engineer by Heart and love to tinker with stuff. I am a Builder and a Budding Robotics Enthusiast. I often delve into concepts involving Software Engineering at Large Scale and solve problems related to Web Development, Big Data, AI, Robotics and Networking.
Education

Northeastern University

Sept 2017 to Dec 2019 at Khoury CCIS, Boston, USA

Mumbai University

Sept 2012 to Mar 2016 at Fr. Conceicao Rodrigues College of Engineering, Mumbai, India

Experience

Senior Software Engineer at Intuit

From Jan 2025 at Intuit, Mountain View, California

  • Led a team of 5, enabling bulk creation of personalization content, robust templates and segmented audience targeting enhancing personalization content creation capacity by 1400% and significantly improved scalability for marketing operations
  • Integrated a content generation pipeline for personalization using Generative AI, automating the end-to-end workflow for all marketing campaigns, improving go to market by 75% and driving innovation in Personalization and Marketing Tech at Intuit
  • Presented a comprehensive strategy paper on Generative AI for Personalization at Intuit, incorporating intelligent content suggestions, intelligent analytics and automation aimed at improving scalability and reducing campaign launch time by 75%
  • Software Engineer 2 at Intuit

    From Jan 2021 to Jan 2025 at Intuit, Mountain View, California

  • Integrated a RAG based Personalization Assist using GenerativeAI, hugging-face and LangChain for automated marketing content creation, reducing churn, accelerating campaign authoring, and enhancing AI-driven personalization at Intuit.
  • Built a self-serve Analytics Engine used to aggregated personalization clickstream feedback data using PySpark and created Analytics Dashboards in ReactJS , reducing on-call incidents by 40% and boosting marketer productivity by 50%
  • Created new marketing data entities for seamless data access, eliminating schema approvals, and enabling consistent multi-source data ingestion using PySpark and EMR
  • Built and Deployed an AWS Personalize Auto ML Model on clickstream data, enhancing recommendation quality on high traffic pages and reducing latency by 20%
  • Engineered a Kafka consumer with EventBus synced with Customer Data Platform, with permissions and approval flows, driving $10M in revenue uplift and enabling dynamic campaign targeting
  • Trained and Deployed an XGBoost and DNN based model to calculate business health scores, reducing investment risk by 23%
  • Software Engineer at Intuit

    From Jan 2020 to Jan 2021 at Intuit, Mountain View, California

  • Developed Parallelized Cypress-based synthetic tests, preventing $10M in potential revenue leakage and ensuring consistent pricing
  • Built an React and Spring Boot AWS-backed solution for automated cohort identification, offer mapping, price simulation, revenue forecasting and targeted price updates saving $20M and accelerating marketer productivity by 50
  • Software Engineering Intern at Intuit

    From May 2018 to Dec 2018 and May 2019 to Aug 2019 at Intuit, Mountain View, California

  • Introduced faster OCR W2 Upload in an AB Test reducing tax prep time by 20%
  • Built a Case Deduplication Service, improving response times by 45% and mitigating 7% of duplicate cases.
  • Software Developer at VoterCircle

    From Nov 2016 to May 2017 at VoterCircle, Bangalore, India

  • Introduced distributed campaign organizers with Meteor.js and Angular, boosting canvassing efficiency and voter turnouts by 15%
  • Integrated contact matching with ElasticSearch between voter files and social media contacts increasing effective outreach by 10%
  • Certifications
    Skills
    • Python
    • JavaScript
    • Java
    • Go
    • Lua
    • Nix
    • C/C++
    • Spring Boot
    • React.js
    • Hugging Face
    • Django
    • ROS2
    • Pandas
    • NLTK
    • OpenCV
    • Docker
    • Kubernetes
    • Arduino
    • EMR
    • SageMaker
    • Glue
    • Lambda
    • Amazon Personalize
    • EC2
    • Postgres
    • DynamoDB
    • ElasticCache
    • Redis